The primary goal of this epilepsy awareness campaign developed by Fresh Dose for Cipla is to educate and inform the public about the significant impact of Cipla’s healthcare solutions specifically aimed at managing and treating epilepsy. The campaign aims to enhance Cipla's brand visibility and reinforce its reputation as a leader in providing accessible and innovative medical products that improve lives. Additionally, it seeks to build trust and engagement among consumers, healthcare professionals, and stakeholders by highlighting Cipla’s commitment to quality, patient safety, and affordability in healthcare, especially in the realm of neurological disorders. Through this campaign, we aim to shed light on the challenges faced by those living with epilepsy and demonstrate how Cipla’s solutions can make a difference in their lives.